Selected workCase study / Live operations

Connecting commercial goals to user value.

Economy analysis, offer strategy, and event balancing for a long-running simulation game with a committed player community.

Seasonal plan12 weeks
Content
Offers
Rewards
W1W4W8W12
Anonymized reconstruction · A representative 12-week planning model; confidential timing and values redacted.

I designed and balanced limited-time offers, seasonal events, store pricing, currencies, and progression pacing. The models connected reward distribution and player behavior to commercial targets without losing sight of fairness.

  • 01Offer and store optimization
  • 02Seasonal event economy design
  • 03Player feedback and KPI analysis
Selected resultRecord-high seasonal sales

by aligning monetization strategy with the content release plan.

One model for content, rewards, offers, and timing.

The work made the dependencies between the event calendar and its economy visible before each element was tuned in isolation.

Commercial goals translated into player-facing value.

Pricing and reward decisions were reviewed through both the product target and the experience players would receive over the full event.

LiveOps analysis that connects the calendar to the economy.

See the audit, event, pricing, and balancing support available for live products.

Game economy consulting