Selected workCase study / Pricing & value
Reframing a declining product category.
A new premium currency that improved value framing and gave a cosmetic category room to grow again.
Direct skin sales were losing momentum. The category needed better value framing, clearer accessibility, and a structure that could expand beyond individual offers.
I proposed, designed, and balanced the premium currency, then followed the system from economy modeling through implementation, launch, and LiveOps integration.
The system reversed the sales trend and expanded from skins into broader cosmetic categories, becoming a long-term monetization driver.
Separate perceived value from the constraints of direct pricing.
The currency layer created room for clearer entry points, flexible bundles, and future cosmetic categories while keeping the value relationship understandable.
Carry the economic logic through launch.
The work connected design intent, exchange rates, offer structure, implementation requirements, and LiveOps use instead of stopping at the concept.
Pricing and economy analysis with implementation in view.
See the audit, monetization, and balancing support available for live and pre-launch products.
Game economy consulting